What is Digital Marketing - Beginners Advance Guide

What, why & where to use Digital Marketing - Beginners Guide


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Digital marketing is simple: A Step-By-Step Guide

Millions of people around the world use the Internet to buy things they need at home. This purchase can be for anything, for an occasion, for a wedding home or for your own pleasure. In a few years the way people shop has changed, people no longer go to stores or shop in any shopping mall, now people have chosen to shop online websites, people look at online websites and buy things if they like. This is because the people who did business offline have had a lot of customer deficits in their business since the advent of online e-commerce websites, and it is very difficult for these people to believe now. So today we have come up with a solution for your problem in which all your problems will be solved, the name of this solution is digital marketing. We've given you a lot of business ideas, and today we're going to talk to you about digital marketing. And here we will say what is digital marketing, why Digital marketing is needed, and where will you use digital marketing? You will find the answers to these questions in our post today. So read this post carefully.

What is digital marketing?

Digital marketing is a type of marketing that is done by the internet, computers and electronics devices, by which any company can deliver its product to the target audience of that company in a very short time, it is called online marketing.

When a company launches a new product, it has to be marketed to reach more people. And with that, companies can connect with their customers. Nowadays, if you want to reach a customer, the customer's interest is where you have to connect with him, and the customer's interest is the Internet, people of all ages use the Internet, and , Big companies and small companies all now use the internet for marketing.

The way a company advertises its products offline with big banners. That's how digital marketing can be done on the internet. The main purpose of both offline marketing and internet marketing means digital marketing is to reach more audiences. Advertising in the offline market costs a lot of money but if you advertise with digital marketing, you can reach out to everyone in the world for much less money.

Why digital marketing is needed

Digital marketing is needed, because digital marketing is a cell means of reaching the customer by digital means. When there were no mobile phones, companies used TV, magazines, newspapers, radios more, companies used to advertise their products through these channels, and people used to see those advertisements and get information about new products and buy products from the market. But now with the advent of smart phones, people are using the internet a little more, watching YouTube videos instead of watching TV, listening to music from different apps instead of radio, reading different blogs online instead of newspapers, which is why both big and small companies are their own producers. Advertising is done digitally, and with digital media, companies can deliver their products to more customers, and companies can show their advertisements to the target audience. Demand for this specialty has grown significantly as a result of recent corporate scandals.

Where digital marketing is used

#1 What is Blog Marketing

This is one of the best and most useful ways to market your data online. Here you need to create a blog in the name of your company, where you will talk about your service and products. Again, whenever a product or service of your company is newly launched, you will update the details of that product and service here. And this way you can attract a lot of customers.

#2 Content Marketing Blog

With the help of content marketing you can write the information of all the products made by your company in the form of content and deliver it to the customer. When you write, you need to create content that is accurate and engaging, where you have to talk about product deals, offers and features, so that your users like what you say and your business becomes popular and grows in your cell.

#3 What is Search Engine Optimization (SEO) in Digital marketing

If you want to get a lot of traffic or customers to your blog through search engines then you need to have knowledge about search engine optimization(SEO). If every person wants to know any information through internet, then that person uses search engine, and every search engine uses SEO and brings correct information to the users. If your website ranks high in the search results of various search engines, then many more people will be able to know about your product or service. For this you need to build your website and content according to the guidelines of different search engines, so that you can get a good amount of organic traffic to your website or blog.

#4 Social media marketing

Now that everyone uses social media, social media is a big lesson in digital marketing, with the help of social media companies can not only promote their products and services, but also companies can know what users are talking about their products and services. Social media marketing can be very profitable for your business, you can run your business ads on social media.

These are the popular social media


#5 Online advertises service

You see a lot of ads when you read about blogs online, these are displayed by these website ad companies. With the help of these ad companies any company can market its own product. It's a paid service, you have to pay those ad companies for marketing or advertising here, and those ad companies show your advertisement on good blogs and websites, from where you can market your product to your target audience.The most popular ad company is Google Ads, with the help of Google Ads you can run different types of ads such as -

  • Text Ads
  • Images Ads
  • GIF Ads
  • Match content Ads
  • Video Ads
  • Top-up Ads
  • Sponsor search
  • Banner ads etc.

#6 Mobile app marketing

Many companies are creating their own apps on the internet and launching them in the market and promoting your product there is called app marketing. At this time people are using different apps and the company provides advertisements according to the interest of the users of those apps and companies use it to promote their products. Can If users click on the advertisement of the company's product here, the users will easily reach the website of that company.

#7 YouTube Marketing


YouTube is a big search engine these days so there is a lot of traffic here. It's a way for you to promote your products and services through video. You may have noticed that whenever you watch a video on YouTube, you see an advertising video in the video. It is actually a marketing video of a company for its product and service.

#8 Email marketing


With the help of email marketing, the company sends product and service information to the customers through email. Along with this, deals, offers and features of the product are also provided. There is a link here along with the product information, by clicking on that link the users will go directly to the company's website. With email marketing you can easily reach millions of customers, email marketing is a very easy and useful way for digital marketing.

We hope you find this information useful and that you Don't have to go to any other website to learn about Digital marketing.


You can contact us for digital marketing or any other inquiry. Our business specialist will try to solve your problem, so that you can promote your product properly through digital marketing.